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(SOUNDANDVISION): NEXTGEN TV AIMS TO KEEP OVER-THE-AIR TV BROADCASTING RELEVANT
Posted on July 21, 2023 in ATSC News
ATSC’s Madeleine Noland and Pearl TV’s Anne Schelle provide a progress report on the ATSC 3.0 broadcast system rolling out across the country

Terrestrial television broadcasting may seem quaint in the age of streaming and artificial intelligence but the age-old practice of pulling TV signals out of thin air is alive and well in 2023 and continuing to make strides. The number of people using an antenna to watch TV for free — no subscriptions required — continues to trend upward while NEXTGEN TV (a.k.a. ATSC 3.0) technology builds on and improves the ATSC 1.0 system that kicked off the HDTV revolution 25 years ago.

>>>Read the full story on Sound and Vision here.

Article Shared with permission of AVTech Media Americas
https://www.atsc.org/news/soundandvision-nextgen-tv-aims-to-keep-over-the-air-tv-broadcasting-relevant/
https://www.soundandvision.com/content/nextgen-tv-aims-keep-over-air-tv-broadcasting-relevant